Canadian Tire

Project Background:

To promote their in-house home decor brand CANVAS, I worked with Canadian Tire as a blogger ambassador for the holiday season. I appeared in promotional videos for display in store and on the Canadian Tire website, appeared on air on national morning shows, and created blog and social media content for Pinterest, Instagram, Facebook, and Twitter.

Creative Process:

Working with the Canadian Tire team, I I created a tabletop display and stylized vignettes using products from the CANVAS Christmas collection. I participated in a two-day shoot to film extensive scripted video content for use on the website and in-store video displays.

Furthermore, I conducted a media tour appearing on morning shows in the Toronto, Calgary and Halifax markets. For these segments, I created affordable & easy holiday DIY ideas, showcasing creative uses for CANVAS Christmas decor and accessories.

Client Feedback:

"Jennifer!!

Our whole team checked out your blog post today and we were all thrilled with your lovely post! Thank you for including all the page links, the videos, for linking to your beautiful CANVAS Pinterest experience, as well as linking to the other bloggers! You really understand the vision we had for this project and made it come to life not just on the page, but in the promotion of the project as well!

On behalf of the team, we wanted to say thank you so much for your kind words about your experience with us! The experience was definitely mutual and we really appreciate everything you brought to the project, including your intimate knowledge of this ‘new frontier.’"

~ Melanie Dudek, Digital Content Production Specialist, Canadian Tire