The Home Depot Canada

Project Background:

As one of the founding members of The Home Depot Canada's #HDBlogSquad, I have partnered with The Home Depot Canada on many DIY projects over the past decade.

This project focused on taking Rambling Renovators' readers and The Home Depot Canada's audience on a renovation journey, following the real-time 4-month transformation of an under-utilized space into a dream craft room.

Creative Process:

Blog posts, videos, and social media posts were shared throughout the project on Rambling Renovators' channels and re-shared on The Home Depot Canada channels. From design concept to product selection to implementation, audiences were exposed to products in an organic way. This provided ample opportunities to increase product knowledge, improve brand awareness, showcase services, and generate sales.

Results:

Building on a well-established partnership, this collaboration resonated with audiences and generated significant ROI:
✓ 7 blog posts with 29,048 impressions
✓ 15 Instagram posts with a reach of 59,000+, generating 4,494 likes/comments,322 image saves and 600+ website visits. An above average engagement rate of 3.2%
✓ 18 Instagram stories with reach of 16,000+
✓ 3 Facebook/YouTube videos with 2361 views, 71 clicks/comments & 6 shares
✓ 7 Facebook posts with 6232 impressions, 9 shares and 148 comments/likes
✓ 9 Pinterest pins with reach of 65,000+ and over 1,100 clicks, saves and website visits

Client Feedback:

"Absolutely the collaboration met our objectives – the photography is beautiful and I think you really showcased a unique way to use cabinetry. As always, we greatly appreciated your partnership and passion for the projects you work on."

~ Alyssa Haw, Sr. Manager, PR & Executive Communications, The Home Depot Canada